The concept is simple... Increase the amount of the initial customer purchase by offering discounts or other extra bonuses on quantity purchases.
What you want to do is encourage the buyer to spend more money by offering special inducements, extras, discounts and special deals. Some buyers are happy to buy consumable products by the case, rather than by single package, if they can save a little money by doing so. Just look at the success of stores like Costco. Much of their food items are bundled into quantities that are larger than those a typical family would buy. But often the price is just too hard to pass by. People end up spending more cash to "save" money.
Once you have a customer in your store, or browsing through your catalogue, your task is to maximize the value of that purchase. You want to make it easy for your customer to spend more than he or she originally planned to. And you want them to do so happily and without regret.
Your goal should always be to develop life-long customers. Therefore, whatever special deals you offer them should always be in their best interest.
More resources at www.makeyoursalessoar.com
Wednesday, October 27, 2010
Wednesday, October 20, 2010
To Invest in a Qualified Business Plan is a Fundamental Strategy
By: Elsa Hedenberg
Before you start reading any arguments about why you should have a super professional Business Plan for your new venture, you might as well first take a look at those lean statistics.
Only 400 out of 40.000 new ventures are funded by Venture Capitalists (VCs).
Only about 4.000 ideas reach the pre-business plan stage.
Only 400 entrepreneurs have available some kind of business plan.
Only 40 out of them receive some funding by business angels or any other sources.
Statistics also tell us that there is more money looking for good projects than vice versa. Why then is it so difficult to raise money?
It is all about investing on a qualified Business Plan.
This is a methodical first step that leads to the anticipated Fundings.
Your Business Plan is your "road map" of your enterprise and shows you where you want to go. It is to become your checking list to follow up, the same way an orderly routined pilot does, before taking off his plane.
As Henry Kissinger remarkably said: "If you do not know where you are going, every road will get you nowhere
Why let Professionals Prepare A Business Plan for you?
They have the skills to detect the investors' preferences.
Have the experience to eliminate mistakes.
Define and focus your objectives.
Can uncover overlooks and weaknesses in your planning process. This will help you to build up an overview of your business idea. They also prepare you to give a thought to the potential investor's unexpected questions.
Author Bio
Elsa Hedenberg has an extensive experience in consumer products marketing and has a degree in consumer's psychology. Has published business articles in business magazines, in Swedish and English.
http://www.articlegeek.com/business/management_articles/qualified_business_plan.htm
Before you start reading any arguments about why you should have a super professional Business Plan for your new venture, you might as well first take a look at those lean statistics.
Only 400 out of 40.000 new ventures are funded by Venture Capitalists (VCs).
Only about 4.000 ideas reach the pre-business plan stage.
Only 400 entrepreneurs have available some kind of business plan.
Only 40 out of them receive some funding by business angels or any other sources.
Statistics also tell us that there is more money looking for good projects than vice versa. Why then is it so difficult to raise money?
It is all about investing on a qualified Business Plan.
This is a methodical first step that leads to the anticipated Fundings.
Your Business Plan is your "road map" of your enterprise and shows you where you want to go. It is to become your checking list to follow up, the same way an orderly routined pilot does, before taking off his plane.
As Henry Kissinger remarkably said: "If you do not know where you are going, every road will get you nowhere
Why let Professionals Prepare A Business Plan for you?
They have the skills to detect the investors' preferences.
Have the experience to eliminate mistakes.
Define and focus your objectives.
Can uncover overlooks and weaknesses in your planning process. This will help you to build up an overview of your business idea. They also prepare you to give a thought to the potential investor's unexpected questions.
Author Bio
Elsa Hedenberg has an extensive experience in consumer products marketing and has a degree in consumer's psychology. Has published business articles in business magazines, in Swedish and English.
http://www.articlegeek.com/business/management_articles/qualified_business_plan.htm
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